Beina · Press kit

Press kit

BAY-nahIcelandicOld Norse

To set in motion, to direct. From bein, the legs that carry you.

Everything here is free to use if you are writing about Beina, partnering with us, or telling your riders about us. No permission needed.

01

Logos

Beina Wordmark, lime
Wordmark, lime

The default. Use on black or very dark backgrounds.

Beina Wordmark, white
Wordmark, white

For dark photography, or anywhere the lime clashes.

Beina Wordmark, black
Wordmark, black

For light and paper backgrounds, and for print.

Beina Wordmark, outline
Wordmark, outline

A hairline version for photography and large formats. Too fine to read at small sizes.

Beina B mark, lime
B mark, lime

Transparent background. For favicons and anywhere the full wordmark will not fit.

Beina Profile picture
Profile picture

The B on a black square, padded for the circular crop. Use this for YouTube, Instagram and any avatar.

Using them
  • Lime on dark is the default. Use black on light or printed backgrounds.
  • Leave clear space around the wordmark of at least the height of the B.
  • Do not stretch, rotate, recolour, add shadows or gradients, or rebuild the wordmark in another typeface.
  • The SVGs are the originals and scale to any size. Use those for print.
02

Colours

Acid lime
#CCFF00
Brand accent
Black
#0A0A0A
Background
Paper
#F6F4EE
Light surfaces
03

Descriptions

Written to be copied and pasted as they are. Pick whichever length fits the space.

One line
Beina builds personalised training plans and event-specific AI coaching for endurance athletes.
Short, about 55 words
Beina is a training platform for endurance events. Tell it what you are racing, connect your watch, and it builds a plan around the event itself: the terrain, the climbing, the conditions, the time of year, and the hours you actually have. Then it coaches you through it, week by week, right up to the start line.
Long, about 200 words
Beina is a training platform for people who have a specific event in the calendar and a growing sense that they should probably do something about it. It covers 10,181 races across 61 countries, from 24-hour mountain bike races to gravel ultras, road marathons, bikepacking and mountain running, and it knows each one properly: the terrain, the climbing, the weather, how the field usually performs. Tell Beina what you are racing and it builds a plan around that event and around the hours you actually have, not a generic block lifted from a textbook. It connects to Garmin, Wahoo, Polar and Hammerhead, so your training flows in on its own and the plan adapts when life gets in the way. The Coach, Beina's AI, answers questions in the context of your own data and your own race, and predicts how the day is likely to go. £14.99 / €14.99 / $14.99 per month, with a 7-day free trial.
Boilerplate, for the end of a release
Beina is an AI coaching platform for endurance events, covering 10,181 races across 61 countries. It builds personalised training plans around the specific demands of the event you have entered, adapts them as your training is synced from Garmin, Wahoo, Polar and Hammerhead, and coaches you through the build to the start line. Beina is a product of Veipha SAS, based near Lyon, France.
04

Screenshots

Beina, Training plan
Training plan
PNG
Beina, The Coach
The Coach
PNG
Beina, Status
Status
PNG
Beina, Session detail
Session detail
PNG
Angus Edwardson, founder of Beina
Angus Edwardson, founder

Angus is a cycling and software nerd from Scotland, currently based near Lyon in France.

Need a higher resolution shot, or something from a specific race? Email and we will send it over.

PNG
05

Social posts

Email us and we will send them back to you filled in and ready to post.

Your event 2027 × BeinaOfficial training partner

We’re proud to be teaming up with Beina.

An AI coach that knows what this race demands, understands you as an athlete, and makes sure you are ready.

Create your training plan
Beinabeina.ai/events/your-event
The announcement

Square, 1080 × 1080. Instagram and Facebook.

Caption
We're proud to be teaming up with Beina. Beina is an AI endurance coach. It reads what this race genuinely demands and builds you a plan around it, not a generic block off the internet, then adapts as your training syncs in from Garmin, Wahoo, Polar or Hammerhead. Excited to have them on board. More soon, including something for entrants.
For your event entrantsPartner offer

Two months of Beina. Free.

Full AI coaching, a plan built for this race, from now to the start line. Four months out, enough time to do something about it.

Start your plan CodeYOURCODE
Beinabeina.ai
The offer

Story, 1080 × 1920. Instagram and Facebook stories, reels.

Caption
Two months of Beina, free, for everyone riding with us. Full AI coaching and a training plan built around this race. Use code YOURCODE at beina.ai. Four months out, plenty of time to do something about it.
06

Some factoids

Product
Beina, always title case. Never BEINA.
What it is
AI coaching platform for endurance events
Launched
July 2026
Company
Veipha SAS, France
Based
Near Lyon, France
Price
£14.99 / €14.99 / $14.99 per month, 7-day free trial
Catalogue
10,181 races across 61 countries
Syncs with
Garmin, Wahoo, Polar, Hammerhead
Website
beina.ai
App
app.beina.ai
Instagram
@legs_of_beina
Contact
hello@beina.ai, or angus@beina.ai

Anything missing? Email angus@beina.ai and we will get it to you. If you want to know more about the product first, start with the story.